by Mike Penfield | Sep 19, 2013 | Outdoors
What’s a Gorge Scramble? September 8th, 2013 was the date I actually attached a name to an outdoor activity that I’ve done many times in various forms, and in multiple locations throughout my life. Locations like the Sierras, Yosemite, the Marble Mountains...
by Mike Penfield | Aug 30, 2013 | Outdoors
The Decision Did you ever just make a decision on the fly that made you pucker a little? If I think back to my college days, I used to make those decisions all of the time and didn’t think twice about it. As I get more experience, I tend to consider more factors...
by Mike Penfield | Jun 24, 2013 | Projects
I’m excited to collaborate with Heroik as we explore and define Heroik’s culture and positioning and publish them in their Culture Book. As an Advisory Board Member of the Heroik Innovation Lab (HIL) and brand evangelist for all things Heroik, I have...
by Mike Penfield | Jun 20, 2013 | Projects
One of the personal projects I’m working on is my own brand narrative. This is a new area for me and quite a bit more complicated than I originally anticipated. Even the term “Brand Narrative” has taken on new meaning for me after being engaged in a...
by Mike Penfield | Jun 20, 2013 | Projects
Built In R-Town is a project started in the Heroik Innovation Lab (HIL) based in Roseville, California. Â Originally started as a “proof of concept” project, it has grown some roots and morphed into what is now a movement. We’re constantly making...
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