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Placer Land Trust

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Revitalizing a Brand at Placer Land Trust. A project that spoke to my affinity for the outdoors, it included guiding a non-profit organization to rediscover their core purpose and bring their values to life. We did this by bringing the business in alignment with their cause (sustaining the land which they preserve), while broadening the size of their audience. The next step was to help implement the change in culture, language and outreach. This involved creating a marketing action plan that included training the implementation team. Our team advised, designed and helped create tangible experiences for new and existing membership to connect to the land, thereby strengthening individual connections to the cause and cementing personal ownership. Learn More HERE.

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