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FitBody Fusion

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An elite international competitive fitness team, FitBody Fusion provides a flexible program for fitness, nutrition and personal growth for competitors and individual transformations. This was a fun and challenging project where our team was tasked to simultaneously create a brand narrative and develop a web site to embody the brand. Our team experience of facilitating brand discovery through leadership exercises and condensing the result into narrative was followed by several sleep deprived nights, shifting priorities to site design and reigning in brand clarity. In the end, clear communication and brand alignment brought us to the finish line. Phase II moved our team into Product Development, transforming their flagship product into a true growth engine for the business. More project details HERE.

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